The Business Approach to Training
Published on 2. January 1997
Book
Hardback
224 pages
978-0-566-07656-5 (ISBN)
Description
Bridging the gap between the practice of training and the realities of business, this book helps trainers to operate in a more business-like way. It explains the ideas governing finance, strategy and marketing, and includes exercises and activities to help link business with training.
More details
Language
English
Place of publication
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Illustrations
tables, index
Dimensions
Height: 198 mm
Width: 253 mm
Weight
600 gr
ISBN-13
978-0-566-07656-5 (9780566076565)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Business language and the trainer: introduction; how training and development functions are organized. Part 2 Business strategy: business strategy; style and expertise of the trainer; adding value. Part 3 Financial issues: financial concepts and strategies; financial accounting; management accounting; cash flow; budgets; issues for reflection. Part 4 Marketing awareness: marketing; captive and competitive marketplaces; satisfying customer needs - the marketing mix; features, benefits and unique selling points; SWOT analysis; PEST analysis; product lifestyle; product analysis; corporate and product image. Part 5 Into action: into action.