Black Enterprise Guide to Technology for Entrepreneurs
Published on 11. April 2002
Book
Paperback/Softback
270 pages
978-0-471-44358-2 (ISBN)
Description
This Black Enterprise series guide helps minority small business owners and entrepreneurs making the move to e-business. The book presents step-by-step strategies for incorporating technologies into business operations, with a focus on improving productivity and creativity as well as forming powerful alliances.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 230 mm
Width: 152 mm
Weight
340 gr
ISBN-13
978-0-471-44358-2 (9780471443582)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
BERNADETTE WILLIAMS is the founder, President, and CEO of i-strategy.com, an Internet and new media consulting agency based in Beverly Hills, California. She is an international public speaker and has had numerous articles published in small business publications and on several Web sites.
Content
Introduction: Helping Ourselves; DIVISION IN THE MARKETPLACE; Defining the Technology Challenges for African American Entrepreneurs; INFORMATION TECHNOLOGY (IT) STRATEGIES TO GROW YOUR BUSINESS; Effectively Integrating Information Technology into Your Business; Access On-the-Go; Hiring and Promoting Technology Talent; Improving Your Company's Internet Return on Investment; Building a Virtual Brand; Managing an E-Business; Networking Directory-Web Sites of Interest to African American Entrepreneurs; Appendix A: Online Communication Tools; Appendix B: Surf Tips and Search Basics; Appendix C: Getting the Right Data; Appendix D: Sidetracking Internet Scams; Glossary; Notes; Index