Business Relating Business

Reviews / Votes

'This is a most informative, comprehensive, and well-written book. It is full of interesting detail, and the analysis - though involving many complex ideas - is presented in a coherent and logical style that ensures the reader's interest in retained throughout. It is very suited for its intended market - final undergraduate and postgraduate students in a variety of disciplines, including business, business organisation, marketing, and customer-relationship management.' -- First Trust Bank Economic Outlook and Business Review 'This book demonstrates that no organisation is an island, but is part of a complex structure composed of a myriad of other organisations. The author provides an analytical framework within which an organisation's marketing strategy may recognise the opportunities and challenges offered by the interrelated networks within which it operates.' -- Don Dixon, formerly of Temple University and Penn State University, US 'With few exceptions, professors of marketing are balanced and diplomatic and avoid being personal or original. They hide behind references to Journal of Marketing articles; it makes them feel secure. Not so Ian Wilkinson. No doubt well-read, he explores the networks of B2B marketing on his own terms, with originality; business dancing is such a creative example. Read his book and learn to business dance!' -- Evert Gummesson, Stockholm University, Sweden