Point, Click and Wow
A Quick Guide to Brilliant Laptop Presentations
2nd Edition
Published on 23. January 2002
Book
Paperback/Softback
XXVIII, 228 pages
978-0-7879-5669-1 (ISBN)
Description
This thoroughly revised and updated Second Edition of Point, Click and Wow--written specifically for laptop computer presentations--focuses on giving effective, persuasive presentations with technology. Unlike other books on the topic, this step-by-step book teaches people how to really sell their knowledge, product, or service in a customer-focused, one-to-one marketing manner. It also suggests ways to give a presentation on the Web, which is becoming increasingly popular.
More details
Edition
2., Aufl.
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Ill.
Dimensions
Height: 23 cm
Width: 15.2 cm
Weight
445 gr
ISBN-13
978-0-7879-5669-1 (9780787956691)
Schweitzer Classification
Other editions
Previous edition
Book
04/1996
Pfeiffer Wiley
€47.86
Article exhausted; check for reprint
Persons
Claudyne Wilder-acclaimed speaker, coach, author, and authority on the art of presentations -is the founder of Wilder Presentations. Her clients have included industry leaders from Fidelity Investments, The Gillette Company, The Marketing Store Worldwide, Motorola, The Nature Conservancy, and Dun & Bradstreet.
Jennifer Rotondo is the president of Creative Minds, Inc. an electronic media design company that specializes in PowerPoint, multimedia, and Web design. Rotondo and Wilder are the coauthors of the CD-ROM Slides That Win: Your Roadmap to Success.
Jennifer Rotondo is the president of Creative Minds, Inc. an electronic media design company that specializes in PowerPoint, multimedia, and Web design. Rotondo and Wilder are the coauthors of the CD-ROM Slides That Win: Your Roadmap to Success.
Content
Acknowledgments. Foreword. Introduction. 1. Connect to Your Audience. Focus on Your Audience. Make the Graphics Inviting. Do More Than Share Data. Connect to the Customer. Audience Checklist. 2. Organize Focused on One Objective. Organize Around an Objective. The Solution Format. The Presentation Flow. The Plot--Point Theory of Organizing. The Customer Conference. Flow Checklist. Presentation Overview Checklist. 3. Prepare for Technology Success. What's Different About Electronic Presentations. Preparing Days Ahead. Just Before Your Talk. Keeping Track of Your Laptop and Its Contents. Placing Yourself. Presenting Internationally. Learning from Others' Stories. The Future of Technology. The Ideal World. Technology Checklist. Equipment Checklist. 4. Design Corporate Blueprints. Benefits of Corporate Blueprinting. Creating Backgrounds. Blueprint Template Possibilities. Blueprint Checklist. 5. Create High--Impact Slides. Four Elements of High--Impact Slides. Applying the Four Elements. Transitions, Builds, and Interactivity. Pictures, Clip Art, Charts, and Video Clips. Creative Slide Ideas. Ten Don'ts for Slides. Single--Slide Checklist. Total Visual Checklist. 6. Rehearse, Rehearse, Rehearse. Do Two Rehearsals. Plan with the Location. Work with the Technology. Present with Total Confidence. One Last Word. Location Checklist. Rehearsal Checklist. Resources. About the Authors. Index. How to Use the CD--ROM. How to Use the PowerPlug Demos.