International Business
The Challenges of Globalization: Global Edition
5th Edition
Published on 23. April 2009
Book
Paperback/Softback
512 pages
978-0-13-609520-0 (ISBN)
Description
For introductory International Business courses with the need for a brief, accessible text.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
A comprehensive yet concise framework with unrivaled clarity.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
A comprehensive yet concise framework with unrivaled clarity.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
More details
Edition
5th edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Dimensions
Height: 216 mm
Width: 276 mm
Thickness: 18 mm
Weight
1000 gr
ISBN-13
978-0-13-609520-0 (9780136095200)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John Wild | Kenneth Wild
International Business: Global Edition
Book
02/2011
6th Edition
Pearson Education Limited
€60.75
Article exhausted; check for reprint
Previous edition
John J. Wild | Kenneth L. Wild
International Business
The Challenges of Globalization: International Edition
Book
02/2008
4th Edition
Pearson
€58.27
Article exhausted; check for reprint
Content
Preface
PART 1 Global Business Environment
Chapter 1 Globalization
PART 2 National Business Environments
Chapter 2 Cross-Cultural Business
Chapter 3 Politics, Law, and Business Ethics
Chapter 4 Economic Systems and Development
PART 3 International Trade and Investment
Chapter 5 International Trade
Chapter 6 Business-Government Trade Relations
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
PART 4 The International Financial System
Chapter 9 International Financial Markets
Chapter 10 International Monetary System
PART 5 International Business Management
Chapter 11 International Strategy and Organization
Chapter 12 Analyzing International Opportunities
Chapter 13 Selecting and Managing Entry Modes
Chapter 14 Developing and Marketing Products
Chapter 15 Managing International Operations
Chapter 16 Hiring and Managing Employees
Notes
Sources
Glossary
Credits
Name/Company Index
Subject Index
PART 1 Global Business Environment
Chapter 1 Globalization
PART 2 National Business Environments
Chapter 2 Cross-Cultural Business
Chapter 3 Politics, Law, and Business Ethics
Chapter 4 Economic Systems and Development
PART 3 International Trade and Investment
Chapter 5 International Trade
Chapter 6 Business-Government Trade Relations
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
PART 4 The International Financial System
Chapter 9 International Financial Markets
Chapter 10 International Monetary System
PART 5 International Business Management
Chapter 11 International Strategy and Organization
Chapter 12 Analyzing International Opportunities
Chapter 13 Selecting and Managing Entry Modes
Chapter 14 Developing and Marketing Products
Chapter 15 Managing International Operations
Chapter 16 Hiring and Managing Employees
Notes
Sources
Glossary
Credits
Name/Company Index
Subject Index