International Business
The Challenges of Globalization
7th Edition
Published on 8. March 2013
Book
Paperback/Softback
480 pages
978-0-13-306300-4 (ISBN)
Description
MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.
A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.
The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today's global economy.
A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.
The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today's global economy.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
Weight
890 gr
ISBN-13
978-0-13-306300-4 (9780133063004)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
John J. Wild | Kenneth L. Wild
International Business
Book
05/2011
6th Edition
Pearson
€130.19
Article exhausted; check for reprint
Content
I. GLOBAL BUSINESS ENVIRONMENT
1. Globalization
II. NATIONAL BUSINESS ENVIRONMENTS
2. Cross-Cultural Business
3. Politics, Law, and Business Ethics
4. Economics and Emerging Markets
III. INTERNATIONAL TRADE AND INVESTMENT
5. International Trade
6. Business-Government Trade Relations
7. Foreign Direct Investment
8. Regional Economic Integration
IV. THE INTERNATIONAL FINANCIAL SYSTEM
9. International Financial Markets
10. International Monetary System
V. INTERNATIONAL BUSINESS MANAGEMENT
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees
Notes
Glossary
Name/Company Index
Subject Index
1. Globalization
II. NATIONAL BUSINESS ENVIRONMENTS
2. Cross-Cultural Business
3. Politics, Law, and Business Ethics
4. Economics and Emerging Markets
III. INTERNATIONAL TRADE AND INVESTMENT
5. International Trade
6. Business-Government Trade Relations
7. Foreign Direct Investment
8. Regional Economic Integration
IV. THE INTERNATIONAL FINANCIAL SYSTEM
9. International Financial Markets
10. International Monetary System
V. INTERNATIONAL BUSINESS MANAGEMENT
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees
Notes
Glossary
Name/Company Index
Subject Index