International Business: The Challenges of Globalization, Global Edition + MyLab Management with Pearson eText (Package)
10th Edition
Published on 9. August 2023
Book
Mixed media product
978-1-292-45032-2 (ISBN)
Description
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
More details
Edition
10th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 279 mm
Width: 217 mm
Thickness: 18 mm
Weight
1007 gr
ISBN-13
978-1-292-45032-2 (9781292450322)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
PART 1: GLOBAL BUSINESS ENVIRONMENT
Globalization Today
Ethics, Social Responsibility, and Sustainability
PART 2: NATIONAL BUSINESS ENVIRONMENTS
Cross-Cultural Business
Political, Economic, and Legal Systems
Economic Development of Nations
PART 3: INTERNATIONAL TRADE AND INVESTMENT
International Trade Theory
Governments and Trade
Foreign Direct Investment
Regional Economic Integration
PART 4: INTERNATIONAL FINANCIAL SYSTEM
International Financial Markets
International Monetary System
PART 5: INTERNATIONAL BUSINESS MANAGEMENT
International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees
Globalization Today
Ethics, Social Responsibility, and Sustainability
PART 2: NATIONAL BUSINESS ENVIRONMENTS
Cross-Cultural Business
Political, Economic, and Legal Systems
Economic Development of Nations
PART 3: INTERNATIONAL TRADE AND INVESTMENT
International Trade Theory
Governments and Trade
Foreign Direct Investment
Regional Economic Integration
PART 4: INTERNATIONAL FINANCIAL SYSTEM
International Financial Markets
International Monetary System
PART 5: INTERNATIONAL BUSINESS MANAGEMENT
International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees