Public Relations
Strategies and Tactics: United States Edition
8th Edition
Published on 7. July 2005
Book
Hardback
640 pages
978-0-205-44944-6 (ISBN)
Description
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1320 gr
ISBN-13
978-0-205-44944-6 (9780205449446)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
10/2002
7th Edition
Pearson
€108.03
Article exhausted; check for reprint
Content
ROLE.
1. What is Public Relations.
2. Evolutions of Public Relations.
3. Ethics and Professionalism.
4. Public Relations Departments and Firms.
PROCESS.
5. Research.
6. Program Planning.
7. Communication.
8. Evaluation.
STRATEGY.
9. Public Opinion & Persuasion.
10. Crisis Communications & Risk Management.
11. The Audience & How to Reach It.
12. Public Relations and the Law.
13. New Technologies in Public Relations.
TACTICS.
14. News Releases, Newsletters & Brochures.
15. Radio, Television & the Web.
16. Presentations & Speeches.
APPLICATION.
17. Corporations.
18. Politics & Government.
19. International Public Relations.
20. Nonprofit Organizations.
21. Education.
22. Entertainment, Sports & Travel.
1. What is Public Relations.
2. Evolutions of Public Relations.
3. Ethics and Professionalism.
4. Public Relations Departments and Firms.
PROCESS.
5. Research.
6. Program Planning.
7. Communication.
8. Evaluation.
STRATEGY.
9. Public Opinion & Persuasion.
10. Crisis Communications & Risk Management.
11. The Audience & How to Reach It.
12. Public Relations and the Law.
13. New Technologies in Public Relations.
TACTICS.
14. News Releases, Newsletters & Brochures.
15. Radio, Television & the Web.
16. Presentations & Speeches.
APPLICATION.
17. Corporations.
18. Politics & Government.
19. International Public Relations.
20. Nonprofit Organizations.
21. Education.
22. Entertainment, Sports & Travel.