Public Relations
Strategies and Tactics (Study Edition)
7th Edition
Published on 2. September 2004
Book
Paperback/Softback
640 pages
978-0-205-40453-7 (ISBN)
Description
Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams.
Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Weight
1082 gr
ISBN-13
978-0-205-40453-7 (9780205404537)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
10/2006
8th Edition
Pearson
€74.55
Article exhausted; check for reprint
Content
Preface.
I. ROLE.
1. What Is Public Relations?
2. The Evolution of Public Relations.
3. Ethics and Professionalism.
4. The Individual in Public Relations.
5. Public Relations Departments and Firms.
II. PROCESS.
6. Research.
7. Program Planning.
8. Communication.
9. Evaluation.
III. STRATEGY.
10. Public Opinion and Persuasion.
11. The Audience and How to Reach It.
12. The Internet and Other New Technologies.
13. Public Relations and the Law.
IV. APPLICATION.
14. Corporations.
15. Politics and Government.
16. International Public Relations.
17. Nonprofit Organizations.
18. Education.
19. Entertainment, Sports, and Travel.
V. TACTICS.
20. Written Tactics.
21. Spoken Tactics.
22. Visual Tactics.
Directory of Useful Web Sites.
A Public Relations Glossary.
Bibliography of Selected Books, Directories, and Periodicals.
Credits.
Index.
I. ROLE.
1. What Is Public Relations?
2. The Evolution of Public Relations.
3. Ethics and Professionalism.
4. The Individual in Public Relations.
5. Public Relations Departments and Firms.
II. PROCESS.
6. Research.
7. Program Planning.
8. Communication.
9. Evaluation.
III. STRATEGY.
10. Public Opinion and Persuasion.
11. The Audience and How to Reach It.
12. The Internet and Other New Technologies.
13. Public Relations and the Law.
IV. APPLICATION.
14. Corporations.
15. Politics and Government.
16. International Public Relations.
17. Nonprofit Organizations.
18. Education.
19. Entertainment, Sports, and Travel.
V. TACTICS.
20. Written Tactics.
21. Spoken Tactics.
22. Visual Tactics.
Directory of Useful Web Sites.
A Public Relations Glossary.
Bibliography of Selected Books, Directories, and Periodicals.
Credits.
Index.