Essentials of Public Relations
Published on 9. August 2001
Book
Paperback/Softback
496 pages
978-0-321-08231-2 (ISBN)
Description
Longman is proud to announce the publication of Essentials of Public Relations, a condensed version of the best-selling Public Relations: Strategies & Tactics by the same author team. The Essentials version retains the same winning features that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; new "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Offered at a value price for students, this new text also features an engaging four-color design. With excellent coverage of all the major topics, the renowned author team of Essentials of Public Relations prepares students to practice public relations effectively and ethically in today's global society.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 233 mm
Width: 191 mm
Weight
1000 gr
ISBN-13
978-0-321-08231-2 (9780321082312)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
I. ROLE.
1. What is Public Relations?
2. The Evolution of Public Relations.
3. Ethics and Professionalism.
4. The Individual in Public Relations.
5. Public Relations Departments and Firms.
II. PROCESS.
6. Research.
7. Program Planning.
8. Communication.
9. Evaluation.
III. STRATEGY.
10. Public Opinion and Persuasion.
11. The Audience and How to Reach It.
12. Public Relations and the Law.
IV. APPLICATION.
13. Corporations.
14. Politics and Government.
15. International Public Relations.
16. Nonprofit Organizations.
17. Entertainment, Sports, and Travel.
V. TACTICS.
18. The Internet and Other New Technologies.
19. Written Tactics.
20. Spoken Tactics.
21. Visual Tactics.
1. What is Public Relations?
2. The Evolution of Public Relations.
3. Ethics and Professionalism.
4. The Individual in Public Relations.
5. Public Relations Departments and Firms.
II. PROCESS.
6. Research.
7. Program Planning.
8. Communication.
9. Evaluation.
III. STRATEGY.
10. Public Opinion and Persuasion.
11. The Audience and How to Reach It.
12. Public Relations and the Law.
IV. APPLICATION.
13. Corporations.
14. Politics and Government.
15. International Public Relations.
16. Nonprofit Organizations.
17. Entertainment, Sports, and Travel.
V. TACTICS.
18. The Internet and Other New Technologies.
19. Written Tactics.
20. Spoken Tactics.
21. Visual Tactics.