
Legacy Fundraising
The Art of Seeking Bequests
Sebastian Wilberforce(Editor)
Directory of Social Change (Publisher)
3rd Edition
Published on 5. November 2010
Book
Paperback/Softback
224 pages
978-1-906294-46-5 (ISBN)
Description
Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases. This unique publication is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers the ethical issues they should be aware of, the law relating to will-making, and how to manage legacy income. This third edition has been updated to take account of recent developments for example in forecasting legacy income, legacy administration systems and maximising giving potential. It also includes new information on the use of the internet in a legacy fundraising campaign and advice on how to avoid disputers around legacies post death.
Reviews / Votes
'This is a giant of a book. If you want a definitive guide on legacy marketing and administration, this is it.' Stephen Pidgeon, Tangible [from the Foreword] 'A fantastic one-stop-shop. I wish I'd known about this book when I joined the legacy fundraising world five years ago!' Chris Millward, Legacy Promotions Manager, Macmillan Cancer SupportMore details
Series
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-906294-46-5 (9781906294465)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Contributions from a range of experts in the field, including Richard Radcliffe, the pre-eminent legacy fundraising consultant in the sector, Eifron Hopper who is in charge of legacy administration at RNIB and high profile legacy consultant Crispin Ellison.