Customer Intimacy
Pick Your Partners, Shape Your Culture, Win Together
Published on 16. March 1998
Book
Paperback/Softback
240 pages
978-1-86197-630-7 (ISBN)
Description
One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.
Reviews / Votes
If I were to give it a rating based on the number of highlighted paragraphs, it is probably one of the best books I have ever read * Strategy *More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 197 mm
Width: 130 mm
Thickness: 16 mm
Weight
170 gr
ISBN-13
978-1-86197-630-7 (9781861976307)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.