What Is Strategy and Does It Matter?
2nd Edition
Published on 21. December 2000
Book
Paperback/Softback
168 pages
978-1-86152-377-8 (ISBN)
Description
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
Reviews / Votes
Preface; 1. What is Strategy and Does it Matter?; Introduction. Profit and Process in Business Strategy. The Plan of the Book. 2. Theories of Strategy. Introduction. The Classical Approach to Strategy. Evolutionary Perspectives on Strategy. Processual Approaches to Strategy. Systemic Perspectives on Strategy. Conclusions. 3. Strategic Leadership. Introduction. Visionary Leadership. Business Elites. Conclusions. 4. Strategic Choice. Introduction. Strategic Investment Decisions. Corporate Planning. Conclusions. 5. Growth Strategies. Introduction. Innovation. Diversification, Integration, and Take-overs. Internationalization. Conclusions. 6. Managing Strategy. Introduction. Strategy and Structure. Strategic Change. Conclusions. 7. Does it Matter? Introduction. Managerial Consequences. Industrial Policy Consequences. Notes. References. IndexMore details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 233 mm
Width: 155 mm
Thickness: 10 mm
Weight
254 gr
ISBN-13
978-1-86152-377-8 (9781861523778)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Richard Whittington
What is Strategy and Does it Matter?
Book
05/1993
Cengage Learning EMEA
€33.63
Article exhausted; check for reprint
Person
Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.
Content
1. What is Strategy and Does it Matter.
2. Theories of Strategy.
3. Strategic Leadership.
4. Strategic Choice.
5. Growth Strategies.
6. Managing Strategy.
7. Does it Matter?
Notes.
References.
Index.
2. Theories of Strategy.
3. Strategic Leadership.
4. Strategic Choice.
5. Growth Strategies.
6. Managing Strategy.
7. Does it Matter?
Notes.
References.
Index.