E-Commerce: Strategy, Technologies And Applications
Published on 16. March 2000
Book
Paperback/Softback
300 pages
978-0-07-709552-9 (ISBN)
Description
Electronic Commerce (EC) has been brought to prominence over recent years by the popularisation and commercialisation of the Internet. However, EC is not a new phenomenon; it has been an important part of trade for many years. In addition to the consumer-oriented commerce of the Internet, EC is practised through Electronic Markets and Electronic Data Interchange (EDI). In broad terms, these three areas cover the field of EC. Written by an academic with many years experience on the subject, this book covers all three areas. The coverage ranges from the business use and implications of EC to an outline of the technical requirements.
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
bibliog , index
Dimensions
Height: 246 mm
Width: 188 mm
Thickness: 18 mm
Weight
630 gr
ISBN-13
978-0-07-709552-9 (9780077095529)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Table of contents Acknowledgements Preface Part 1: Introduction to Electronic Commerce Chapter 1 Electronic Commerce Part 2: Business Strategy in an Electronic Age Chapter 2 The Value Chain Chapter 3 Competitive Advantage Chapter 4 Business Strategy Chapter 5 Case Study - Electronic Commerce in Passenger Air Transport Part 3: Business to Business Electronic Commerce Chapter 6 Inter-organisational Transactions Chapter 7 Electronic Markets (EM) Chapter 8 Electronic Data Interchange (EDI) Chapter 9 EDI, the Nuts and Bolts Chapter 10 EDI and Business Chapter 11 Inter-organisational E-Commerce Part 4: Business to Consumer Electronic Commerce Chapter 12 Consumer Trade Transactions Chapter 13 The Internet Chapter 14 A Page on the Web Chapter 15 The elements of E-Commerce Chapter 16 E-Business Part 5: Conclusions Chapter 17 Electronic Commerce - May Many Flowers Bloom Bibliography Index