The Smart Advertising Book
How to deliver advertising that grows your brand
Published on 16. May 2024
Book
Paperback/Softback
160 pages
978-1-915951-18-2 (ISBN)
Description
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
More details
Series
Language
English
Place of publication
London
United Kingdom
Dimensions
Height: 178 mm
Width: 119 mm
Thickness: 22 mm
Weight
224 gr
ISBN-13
978-1-915951-18-2 (9781915951182)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK.