
Reading Machines in the Modernist Transatlantic
Avant-Gardes, Technology and the Everyday
Eric B. White(Author)
Edinburgh University Press
Published on 22. July 2020
Book
Hardback
288 pages
978-1-4744-4149-0 (ISBN)
Description
A revisionist account of technology's role in the aesthetics, spaces and politics of transatlantic avant-gardes
Explores of a range of key avant-garde formations in the modernist transatlantic period, from the Italian futurists and English Vorticists to the Dada-surrealist and post-Harlem Renaissance African American experimentalistsExplores writers' and artists' inventions as well as their texts, and involves them directly in the messy transductions of technology in cultureDraws on previously unknown photos, manuscripts and other evidence that reveals the untold story of Bob and Rose Brown's 'reading machine' - a cross-disciplinary, meta-formational, and transnational project that proposed to transform the everyday act of reading
Reading Machines in the Modernist Transatlantic provides a new account of aesthetic and technological innovation, from the Machine Age to the Information Age. Drawing on a wealth of archival discoveries, it argues that modernist avant-gardes used technology not only as a means of analysing culture, but as a way of feeding back into it. As well as uncovering a new invention by Mina Loy, the untold story of Bob Brown's 'reading machine' and the radical technicities of African American experimentalists including Gwendolyn Bennett and Ralph Ellison, the book places avant-gardes at the centre of innovation across a variety of fields. From dazzle camouflage to microfilm, and from rail networks to broadcast systems, White explores how vanguardists harnessed socio-technics to provoke social change.
Explores of a range of key avant-garde formations in the modernist transatlantic period, from the Italian futurists and English Vorticists to the Dada-surrealist and post-Harlem Renaissance African American experimentalistsExplores writers' and artists' inventions as well as their texts, and involves them directly in the messy transductions of technology in cultureDraws on previously unknown photos, manuscripts and other evidence that reveals the untold story of Bob and Rose Brown's 'reading machine' - a cross-disciplinary, meta-formational, and transnational project that proposed to transform the everyday act of reading
Reading Machines in the Modernist Transatlantic provides a new account of aesthetic and technological innovation, from the Machine Age to the Information Age. Drawing on a wealth of archival discoveries, it argues that modernist avant-gardes used technology not only as a means of analysing culture, but as a way of feeding back into it. As well as uncovering a new invention by Mina Loy, the untold story of Bob Brown's 'reading machine' and the radical technicities of African American experimentalists including Gwendolyn Bennett and Ralph Ellison, the book places avant-gardes at the centre of innovation across a variety of fields. From dazzle camouflage to microfilm, and from rail networks to broadcast systems, White explores how vanguardists harnessed socio-technics to provoke social change.
Reviews / Votes
Just when we might think we've got the twentieth-century figured out, along comes a book like Reading Machines to reveal a lost continent of esoterica just below the surface. Eric White plunges intrepidly into a swirl of technical manuals, legal documents and all manner of memorabilia in this lavish exposition of the material substrate of high-flying ideas like Bob Brown's Readies, Mina Loy's "verrovoile," and the "dazzle ship" camouflages of the Great War. Altogether an astonishing spectrum, at once scholarly study and funhouse mirror reordering the visage of modernism. * Jed Rasula, University of Georgia * Eric White continues his outstanding work on the transatlantic avant-gardes in this brilliant, deeply researched exploration of the relationship between avant-garde creative practices and technological innovation. Ranging from art and technology in the contexts of WW1 to African-American experimental writing and the railroads, and opening up the fascinating history of the 'reading-machines', or 'readies', of Bob and Rose Brown, this compelling and important study offers new terms for an understanding of the role of technology in modern culture and its broad and far-reaching impact. * Laura Marcus, University of Oxford * In Eric White's acutely-observed study, it is the modernists who first understand that the machines are us, intrinsic to our culture, perceptions and potential, and capable of transforming both our textual experience and social relations. * Tim Armstrong, Royal Holloway, University of London *More details
Language
English
Place of publication
Edinburgh
United Kingdom
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Illustrations
28 black and white illustrations
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 18 mm
Weight
603 gr
ISBN-13
978-1-4744-4149-0 (9781474441490)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Eric B. White
Reading Machines in the Modernist Transatlantic
Avant-Gardes, Technology and the Everyday
E-Book
06/2020
Edinburgh University Press
€0.00
Available for download
Person
Eric White is Senior Lecturer in American Literature at Oxford Brookes University. Originally from Vancouver, Canada, he has taught at the University of Cambridge, Anglia Ruskin University and the University of Edinburgh, and has held fellowships at the Beinecke Library, Yale University, the University of Edinburgh, and the University of Oxford. Eric is PI and co-founder of the Avant-Gardes and Speculative Technology Project, which re-imagines modernists' inventions using Augmented Reality.
Content
List of IllustrationsAcknowledgementsAbbreviationsIntroduction1. Dazzling Technologies: Avant-Gardes and Sensory Augmentation in the First World War2. Re-Reading the Machine Age: the 'Audacious Modernity' of the Techno-Bathetic Avant-Gardes3. Excavating the 'Readies': The Revolution of the Word, Revised4. Ghosts in the Machine Age: Rose and Bob Brown's Reading Machines and the Socio-Technics of Social Change5. 'Our Technology Was Vernacular': Radical Technicities in African American Experimental Writing6. Afterword: The Robot Does (Not) Exist