Public Relations
Book
Paperback/Softback
256 pages
978-0-333-71677-9 (ISBN)
Description
An introduction to public relations which covers key topics, from examining public relations' role in management to crisis management and setting up the public relations function.
More details
Series
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-333-71677-9 (9780333716779)
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Schweitzer Classification
Content
Public Relation's Role in Management Media Relations; Communication in Public Relations Internal Groups; Public Relations and its Role within the Organisation; Public Affairs Community Relations; Investor Relations Marketing and Public Relations Crisis Management; Public Relations and Corporate Culture; Evaluating Public Relations.