Participatory Communication
Working for Change and Development
1st Edition
Published on 7. October 1994
Book
Hardback
472 pages
978-0-8039-9142-2 (ISBN)
Description
Critical theoretical perspectives on participation and communication processes in Third World development are presented by leading scholars in this volume. While the perspectives of the book are diverse, the two dominant themes that emerge are: that development communication must be dialogical and transactional; and that it must play a central role in offering new philosophies, concepts and models which facilitate participation of the people in all phases of development.
More details
Series
Edition
First Edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Weight
637 gr
ISBN-13
978-0-8039-9142-2 (9780803991422)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/1994
1st Edition
SAGE Publications Inc
€44.75
Shipment within 15-20 days
Person
Shirley A White is Professor Emeritus within the Department of Communication at Cornell University. She has also served as Associate Director of the Cooperative Extension for Cornell University and Chairman of the Department of Extension Home Economics, Kansas State University.
Content
Foreword - Paulo Friere
The Concept of Participation - Shirley A White
Transforming Rhetoric to Reality
PART ONE: PERSPECTIVES ON PARTICIPATION
Participative Communication as a Part of Building the Participative Society - Juan Diaz Bordenave
Participatory Development Communication - Pradip Thomas
Philosophical Premises
Modernization, Post-Modernization Approaches to Participatory Communication for Development - Thomas L Jacobson
Communication Approaches to Participation and Development - Kevel J Kumar
Challenging the Assumptions and Perspectives
PART TWO: PARTICIPATORY APPROACHES AND MODELS
Participatory Development Communication as a Social-Cultural Process - Robert White
Participatory Development Communication as a Dialogical Process - Syed A Rahim
Participatory Development Communication as Cultural Renewal - K Sadanandan Nair and Shirley A White
A Community-Based Learning Approach - Niell McKee
Beyond Social Marketing
Power and Conflict - Benjamin V Lozare
Hidden Dimensions of Communication, Participative Planning and Action
PART THREE: PARTICIPATORY DECISION MAKING AND ACTION
Participatory Decision Making - Joseph Ascroft
A Parable
Participatory Decision Making in Third World Development - Joseph Ascroft and Sipho Masilela
Diffusion Theory and Participatory Decision Making - Joseph Ascroft and Robert Agunga
Operational Impasses in Knowledge Sharing - Srinivas Melkote and Chandrasekhar Vallath
Case Study Examples
Facilitating Communication Within Rural and Marginal Communities - Sybil L James
A Model for Development Support
PART FOUR: PARTICIPATORY MEssage MAKING
Participatory Message Development - K Sadanandan Nair and Shirley A White
A Conceptual Framework
Participatory Message Making with Video - Shirley A White and Pradeep K Patel
Revelations from Studies in India and the USA
Kheda - Binod C Agrawal
An Experiment in Participatory Communication
Participatory Rural Newspapers as Agents of Development - Francis P Kasoma
A Reciprocal Agenda-Setting Model
Media Production and the Process of Becoming in the Context of Community Building - Alfonzo B Deza
Participatory Communication for Development - Subhadra Belbase
How Can We Achieve It?
The Concept of Participation - Shirley A White
Transforming Rhetoric to Reality
PART ONE: PERSPECTIVES ON PARTICIPATION
Participative Communication as a Part of Building the Participative Society - Juan Diaz Bordenave
Participatory Development Communication - Pradip Thomas
Philosophical Premises
Modernization, Post-Modernization Approaches to Participatory Communication for Development - Thomas L Jacobson
Communication Approaches to Participation and Development - Kevel J Kumar
Challenging the Assumptions and Perspectives
PART TWO: PARTICIPATORY APPROACHES AND MODELS
Participatory Development Communication as a Social-Cultural Process - Robert White
Participatory Development Communication as a Dialogical Process - Syed A Rahim
Participatory Development Communication as Cultural Renewal - K Sadanandan Nair and Shirley A White
A Community-Based Learning Approach - Niell McKee
Beyond Social Marketing
Power and Conflict - Benjamin V Lozare
Hidden Dimensions of Communication, Participative Planning and Action
PART THREE: PARTICIPATORY DECISION MAKING AND ACTION
Participatory Decision Making - Joseph Ascroft
A Parable
Participatory Decision Making in Third World Development - Joseph Ascroft and Sipho Masilela
Diffusion Theory and Participatory Decision Making - Joseph Ascroft and Robert Agunga
Operational Impasses in Knowledge Sharing - Srinivas Melkote and Chandrasekhar Vallath
Case Study Examples
Facilitating Communication Within Rural and Marginal Communities - Sybil L James
A Model for Development Support
PART FOUR: PARTICIPATORY MEssage MAKING
Participatory Message Development - K Sadanandan Nair and Shirley A White
A Conceptual Framework
Participatory Message Making with Video - Shirley A White and Pradeep K Patel
Revelations from Studies in India and the USA
Kheda - Binod C Agrawal
An Experiment in Participatory Communication
Participatory Rural Newspapers as Agents of Development - Francis P Kasoma
A Reciprocal Agenda-Setting Model
Media Production and the Process of Becoming in the Context of Community Building - Alfonzo B Deza
Participatory Communication for Development - Subhadra Belbase
How Can We Achieve It?