The Management of Technology and Innovation
A Strategic Application
Published on 1. May 2008
Book
Paperback/Softback
432 pages
978-0-324-35365-5 (ISBN)
Description
Are you looking for the perfect tool to guide you in today's fast paced business world? In THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH, International Edition you will find an integrated text that bridges the gap between business strategy and innovation. With the combination of current theory and real-world decision making tools, you will soon be on the road to success!
More details
Edition
International ed
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 188 mm
Thickness: 15 mm
Weight
635 gr
ISBN-13
978-0-324-35365-5 (9780324353655)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
1. Management of Technology and Innovation: An Overview. 2. Strategy and the Management of Technology and Innovation (MTI). Appendix 1: Overview of Strategic Analysis in MTI: Competitive and Financial Considerations. Part II: INNOVATION-INTERNAL STRATEGY. 3. Innovation-Planning. 4. Innovation Implementation. 5. Innovation Evaluation and Control. Appendix 2: Innovation Project Management. Part III: OBTAINING INNOVATION AND TECHNOLOGY EXTERNALLY. 6. Obtaining Technology Externally Planning. 7. Obtaining Technology Externally Implementation. 8. Obtaining Technology Externally Evaluation and Control. Appendix 3: Managing Platforms and Portfolios of Technology. Part IV: BUILDING STRATEGIC MTI SUCCESS. 9. Building Capabilities for MTI Success. 10. Organizational Learning and Knowledge Management. Appendix 4: Waves of Innovation and Predicting the Future.