Advertising
What it is and How to Do it
3rd Edition
Published on 1. July 1993
Book
Paperback/Softback
272 pages
978-0-07-707764-8 (ISBN)
Description
Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
references, index
Dimensions
Height: 229 mm
Width: 152 mm
Weight
440 gr
ISBN-13
978-0-07-707764-8 (9780077077648)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Roderick White
Advertising
Book
11/1999
4th Edition
McGraw Hill Higher Education
€59.41
Article is exhausted; no reprint
Persons
Content
Should you advertise - and if so how much?; do I need an agency?; the marriage business (how to find love and your agency); meet the agency; how advertising works; planning advertisements; creating ads; how to judge advertisements; media - where the ideas can be seen; television; press media; the minor media; production print for media; getting it together - planning the campaign; advertising and the law; advertising and society; advertising and economics; international, multinational, global; where do we go from here?