Essential Business Studies
Published on 4. August 1997
Book
Paperback/Softback
224 pages
978-0-340-69774-0 (ISBN)
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Description
Satisfying the requirements of both the full and the short course GCSE, this is a useful resource for any business-related course, including NVQs and GNVQs. It encourages an investigative approach to the study of business by questioning the reader throughout; the book contains over 1000 questions, of varying levels of difficulty, to support the full range of abilities. Each unit is supported by a variety of activities, which should help the student to form revision notes, practice "stepped" questions and apply information technology in a business context. Independent learning is fully encouraged, and there are case studies and research assignments.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Hodder Arnold
Target group
Primary & secondary/elementary & high school
Illustrations
B&w Photographs & Line Drawings
Dimensions
Height: 270 mm
Width: 200 mm
Thickness: 12 mm
Weight
571 gr
ISBN-13
978-0-340-69774-0 (9780340697740)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Business activity and the environment: the business environment; business aims and objectives. Part 2 Business structure, organization and control: setting up a small business; business ownership; the internal organization of a business; financing business activity; business accounts. Part 3 Business behaviour: analyzing the market; the marketing mix; production strategies. Part 4 People in business: the recruitment of employees; induction and training; motivating employees; industrial relations; effective communication.