MediaWriting
Print, Broadcast, and Public Relations
Published on 17. October 2000
Book
Hardback
373 pages
978-0-321-01137-4 (ISBN)
Description
Organized around an integrated view of print, broadcast, and public relations, MediaWriting provides students with the skills necessary to become proficient writers for the media. MediaWriting develops the professional skills and attitudes that reporters, broadcasters, and public relations writers need by first outlining the basic concepts and then having students apply these concepts to real-life situations with specific writing exercises.
Reviews / Votes
"I think this book does an excellent job of touching on the basics of research, interviewing, and writing...the inclusion of writing for broadcast, print, and public relations is a good idea because so many students will eventually work in one or more places where they may use all three types of writing."-Douglas Walker, Asbury College"I love the authors' style-clear, concise, interesting."-Jennie Ball, Richland College
"The text offers a practical look at media writing, containing work-a-day problems not found in many texts."-John Lowery, Miami University
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 232 mm
Width: 187 mm
Weight
1000 gr
ISBN-13
978-0-321-01137-4 (9780321011374)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Preface.
1. Introduction to Media Writing.
2. Research in Communication.
3. Interviewing.
4. Basics of Writing and Editing.
5. Law and Ethics.
6. Basic News Stories.
7. Reporting What Others Say.
8. Obituaries, Rewrites and Roundups.
9. Feature Writing.
10. Writing Broadcast Copy.
11. Reporting for Radio and Television.
12. Objectives of Public Relations Writing.
13. Communicating Through Organizational Media.
14. Communicating Through the News Media.
15. Communicating Through Promotional Media.
16. Media Writing in the 21st Century.
Credits.
Index.
1. Introduction to Media Writing.
2. Research in Communication.
3. Interviewing.
4. Basics of Writing and Editing.
5. Law and Ethics.
6. Basic News Stories.
7. Reporting What Others Say.
8. Obituaries, Rewrites and Roundups.
9. Feature Writing.
10. Writing Broadcast Copy.
11. Reporting for Radio and Television.
12. Objectives of Public Relations Writing.
13. Communicating Through Organizational Media.
14. Communicating Through the News Media.
15. Communicating Through Promotional Media.
16. Media Writing in the 21st Century.
Credits.
Index.