
Revolutionizing Product Development
Quantum Leaps in Speed, Efficiency and Quality
The Free Press
Published on 15. June 1992
Book
Other book format
400 pages
978-0-02-905515-1 (ISBN)
Description
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.
More details
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Target group
College/higher education
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 242 mm
Width: 164 mm
Weight
700 gr
ISBN-13
978-0-02-905515-1 (9780029055151)
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Schweitzer Classification