Finding Gold in Your Donor Database

With the non-profit community experiencing as much as a 30 per cent decrease in revenues in some sectors, charities are scrambling to reduce their fundraising costs while increasing their return on investment. This text teaches non-profit organizations to use information systems to reduce their fundraising costs and increase their financial returns. It lays out in a logical order the steps that a non-profit or charity must take to implement a strategic approach towards database-driven fundraising.