
How to Get Started in Export
John Westwood(Author)
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. June 2012
Book
Paperback/Softback
160 pages
978-0-7494-6371-7 (ISBN)
Description
Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more productive than non exporters, perform better financially and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding. How to Get Started in Export explores the challenges and opportunities of taking this next vital step for your business. From choosing the best markets for your products and making the most of the wide range of services available to working with agents and distibutors and the need to comply with regulations at home and abroad, this practical guide explains all the angles to consider and how to make the best possible start.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 215 mm
Width: 140 mm
Thickness: 9 mm
Weight
206 gr
ISBN-13
978-0-7494-6371-7 (9780749463717)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as an Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada.
Content
Chapter - 00: Introduction;
Chapter - 01: Why should companies export?;
Chapter - 02: How to get started;
Chapter - 03: Researching overseas markets;
Chapter - 04: Export strategies and export plans;
Chapter - 05: Market entry strategies;
Chapter - 06: Working through sales agents and distributors;
Chapter - 07: Sales promotion;
Chapter - 08: The internet as a sales channel;
Chapter - 09: Quoting for international business;
Chapter - 10: Moving your goods;
Chapter - 11: Managing the risks
Chapter - 01: Why should companies export?;
Chapter - 02: How to get started;
Chapter - 03: Researching overseas markets;
Chapter - 04: Export strategies and export plans;
Chapter - 05: Market entry strategies;
Chapter - 06: Working through sales agents and distributors;
Chapter - 07: Sales promotion;
Chapter - 08: The internet as a sales channel;
Chapter - 09: Quoting for international business;
Chapter - 10: Moving your goods;
Chapter - 11: Managing the risks