Factor Four

This report answers the 1971 report published by the Club of Rome that argued the world was going to run out of essential resources. It offers a solution, arguing for more efficient use of resources, in ways which can already be done, and at a negative cost. Examples show how much can be acheived by combining technical resources. The authors also suggest how markets can be organised to eliminate perverse incentives and reward efficiency, thus wealth can grow while consumption does not.