Selling
Building Partnerships
3rd Edition
Published on 1. November 1997
Book
Hardback
600 pages
978-0-256-22826-7 (ISBN)
Description
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations (some col.), 1 form, 1 map, ports.
Dimensions
Height: 230 mm
Weight
1452 gr
ISBN-13
978-0-256-22826-7 (9780256228267)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Barton A. Weitz | Stephen Bryon Castleberry | John F. Tanner
Selling with Goldmine Software
Book
08/2000
4th Edition
McGraw Hill Higher Education
€111.03
Article is exhausted; no reprint
Content
The field of selling; knowledge and skill requirements; the partnership process; special applications; salesperson as manager; roleplay cases.