Selling
Building Partnerships
Published in November 1997
Book
Paperback/Softback
600 pages
978-0-07-115626-4 (ISBN)
Description
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 230 mm
Weight
1450 gr
ISBN-13
978-0-07-115626-4 (9780071156264)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
The field of selling; knowledge and skill requirements; the partnership process; special applications; salesperson as manager; roleplay cases.