Selling: Building Partnerships
4th Edition
Published on 1. July 2000
Book
Hardback
640 pages
978-0-07-231550-9 (ISBN)
Description
A guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones, presentation software and other technologies in the market place. This updated edition also has coverage of the Internet and more global examples.
More details
Edition
4th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
70 illustrations
Dimensions
Height: 254 mm
Width: 204 mm
ISBN-13
978-0-07-231550-9 (9780072315509)
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Schweitzer Classification