
Selling: Building Partnerships
McGraw-Hill Professional (Publisher)
5th Edition
Published on 16. March 2003
Book
Paperback/Softback
672 pages
978-0-07-121519-0 (ISBN)
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Dimensions
Height: 252 mm
Width: 201 mm
Thickness: 21 mm
Weight
1098 gr
ISBN-13
978-0-07-121519-0 (9780071215190)
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Schweitzer Classification
Persons
Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held positions (including Department Head) at both Northern Illinois University and the University of Georgia. He has published over 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research. Outside of University life, Steve's responsibilities include running his 100 acre working farm in northern Wisconsin, serving his community as a firefighter and engineer, and raising eight children with wife Susie.