Retail Store Design
Merchandise Presentation That Sells
Book
Hardback
224 pages
978-0-07-069631-0 (ISBN)
Description
Provides techniques, strategies, and tricks involved in helping customers make purchasing choices. It includes topics such as: entertaainment, theme facilities, security and online "shops", before and after as well as do's and don't examples, and design techniques that are quantifiable.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
25 line illustrations, 125 colour illustrations, appendices, index
Dimensions
Height: 279 mm
Width: 216 mm
ISBN-13
978-0-07-069631-0 (9780070696310)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Elements of presentations; presentation and financial analysis; store planning; entryway merchandising; flexible fixturing; wall treatments; signage; clustering; product prioritization; external stimuli; online and offsite shopping; case studies.