Design for Effective Selling Space

This book describes both "seen" and "unseen" cues and how retailers can fashion their floor space to capitalize on these cues. Included are detailed discussions and examples of: customer expectations and how they are formed; psychological factors; quality and image style; store imagery; shopping patterns and design factors; traffic flow; adaptability, capacity and in-store factors; presentation display; and workshops for in-store personnel. Each chapter includes photographic examples, charts, checklists, and illustrations on retail design and how to improve it.