Practical Google Analytics and Google Tag Manager for Developers
Description
Jonathan Weber is the Data Evangelist at LunaMetrics. He spreads the principles of analytics through training seminars on Google Analytics and related topics, and works with clients on challenging strategic issues in measuring and interpreting analytics data. He holds a master's degree from the University of Pittsburgh School of Information Sciences. When he's not in front of the computer poring over data, you can find him out in the sunshine as the co-founder of sustainable urban flower farm greenSinner, located in Pittsburgh.
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Part I Implementing Google Analytics with Google Tag Manager.- Chapter 1 Google Analytics Fundamentals.- Chapter 2 Basic Google Analytics Measurement.- Chapter 3 Introducing Google Tag Manager (GTM).- Chapter 4 Testing Your Implementation.- Part II Enhancing Website Data with Google Tag Manager.- Chapter 5 Tracking Interactions Using Google Tag Manager.- Chapter 6 Goals: Measuring Conversions.- Chapter 7 ECommerce: Tracking Products and Purchases.- Chapter 8 Cleaning Up and Enriching Data with GA and GTM.- Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources.- Chapter 10 Tracking Users across Devices.- Chapter 11 Providing Additional Data about Your Users.- Part III Collecting Data from Other Sources.- Chapter 12 GA's Measurement Protocol: Collecting Data from Anywhere.- Chapter 13 Collecting Data from Mobile Apps with GA and GTM.- Chapter 14 Importing Data into GA.- Chapter 15 Using GA with BigQuery for Big Data Analysis.- Appendix Google Analytics and Google Tag Manager APIs.