Agency
Starting a Creative Firm in the Age of Digital Marketing
Published on 14. January 2014
Book
Paperback/Softback
341 pages
978-1-349-67059-8 (ISBN)
Description
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
More details
Series
Edition
2015 ed.
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Bibliography
Dimensions
Height: 235 mm
Width: 155 mm
ISBN-13
978-1-349-67059-8 (9781349670598)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2015
1st Edition
Palgrave MacMillan
€26.74
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Content
Introduction PART I: CULTURE AND VISION 1. Why am I Doing This? 2. The Vision 3. The Value Proposition of Culture 4. Culture and Vision 5. Communication PART II: THE WORK 6. What is Good? 7. Ideas 8. Process 9. Working for Other Agencies 10. Pro Bono Work PART III: NEW BUSINESS 11. The Basics 12. The Emotional 13. The Pitch 14. The Rational PART IV: THE PEOPLE 15. On Partners and Partnership 16. The Team 17. Employee Retention 18. Employee Departures PART V: MONEY 19. Bootstrapping 20. 'I want to get rich' 21. On Growth 22. Banks and Funding PART VI: OPERATIONS 23. Starting up 24. How Much to Charge? 25. SOWs, MSAs, and In-Pros 26. Tracking Time 27. Billing, Collections & Cash Flow 28. Working with Vendors 29. Employee Expenses PART VII: WHAT'S NEXT? 30. Expanding Beyond Your Core 31. How Much is My Company worth? 32. Creating a Product in Your Service Firm 33. Working for Startups 34. Case Studies of Startups within an Agency 35. Getting Acquired 36. The Fear