Demand (India Only)
Published on 27. October 2011
Book
Paperback/Softback
384 pages
978-0-7553-8897-4 (ISBN)
Description
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Headline Publishing Group
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
ISBN-13
978-0-7553-8897-4 (9780755388974)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of popular, highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week.
Co-author Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.
Co-author Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.