Business for Punks
Break All the Rules - the BrewDog Way
Published on 24. November 2016
Book
Paperback/Softback
256 pages
978-0-241-29011-8 (ISBN)
Description
START A REVOLUTION NOT A BUSINESS
Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.
These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times
Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.
These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 128 mm
Thickness: 20 mm
Weight
209 gr
ISBN-13
978-0-241-29011-8 (9780241290118)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2015
1st Edition
Penguin Books Ltd
€9.49
Available for download
Person
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.