Business for Punks
Break All the Rules - the BrewDog Way
Published on 5. November 2015
Book
Hardback
256 pages
978-0-241-20289-0 (ISBN)
Description
BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog.
Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Reviews / Votes
An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom * The Scotsman * An idiosyncratic guide for budding entrepreneurs * Financial Times * An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms * Scunthorpe Telegraph * A manual for entrepreneurs * Marketing Magazine * [Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of GBP50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea * The Times 'book of the week' * BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too. * Will King, founder of King of Shaves * The punk rock approach to doing business * British Airways' Business Life * Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms * Hospitality and Catering News *More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Penguin Books Ltd
Target group
College/higher education
Professional and scholarly
Weight
574 gr
ISBN-13
978-0-241-20289-0 (9780241202890)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2015
1st Edition
Penguin Books Ltd
€9.49
Available for download
Person
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.