
Confident Digital Content
How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career
Adam Waters(Author)
Kogan Page Ltd (Publisher)
2nd Edition
Published on 10. September 2020
Book
Hardback
216 pages
978-1-78966-338-9 (ISBN)
Description
Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help.
Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.
This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let
Confident Digital Content
give you the grounding you need to ace your social channels and supercharge your career.
About the Confident series...
From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.
Reviews / Votes
"I taught him everything he knows. Now you can read it all in this book! It's a great SQL. "More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Product notice
Cloth over boards
Dimensions
Height: 222 mm
Width: 145 mm
Thickness: 18 mm
Weight
540 gr
ISBN-13
978-1-78966-338-9 (9781789663389)
Schweitzer Classification
Other editions
Additional editions

Adam Waters
Confident Digital Content
How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career
Book
09/2020
2nd Edition
Kogan Page Ltd
€24.60
Shipment within 3-4 weeks

Adam Waters
Confident Digital Content
How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career
E-Book
09/2020
2nd Edition
Kogan Page Ltd
€20.99
Available for download
Person
Author
Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative, a content agency based in London. He's a juror for the Royal Television Society Digital Journalism awards and regularly serves as a digital advisor to charities and government. He's on the InsideOut Leaderboard, is passionate about creating opportunity for people through digital skills, and regularly runs mentoring programmes for young people.
Content
-
- Chapter - 00: Introduction;
- Chapter - 01: Why digital content skills are essential for your career;
- Chapter - 02: How to write for digital;
- Chapter - 03: Making great video;
- Chapter - 04: Graphic design, photography and audio;
- Chapter - 05: Digital community building;
- Chapter - 06: Evaluation;
- Chapter - 07: Social media;
- Chapter - 08: People;
- Chapter - 09: Campaign planning;
- Chapter - 10: Conclusion