A Handbook of Interactive Management

This text first defines interactive management and then discusses the primary outcomes of IM use, the levels of success which may be selected, and phases of and roles important to its successful use. It also describes effective applications, results and methods of evaluation.
 
This text first defines interactive management and then discusses the primary outcomes of IM use, the levels of success which may be selected, and phases of and roles important to its successful use. It also describes effective applications, results and methods of evaluation.