
Visual Thinking for Information Design
Colin Ware(Author)
Morgan Kaufmann (Publisher)
2nd Edition
Published on 31. August 2021
Book
Paperback/Softback
224 pages
978-0-12-823567-6 (ISBN)
Description
Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.
Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.
More details
Edition
2nd edition
Language
English
Place of publication
San Francisco
United States
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Students taking relevant courses in information design, industrial design, interaction design, and web design - US course market size for information/data visualization: 6,500 students in 2019; increase of 18% over previous year.
Designers of all kinds, including professionals in information design, industrial design, interaction design, web design, and users of information visualization, who need practical guidance in visual and cognitive science in order to excel at their jobs-or future jobs.
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 244 mm
Width: 189 mm
Thickness: 3 mm
Weight
477 gr
ISBN-13
978-0-12-823567-6 (9780128235676)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Colin Ware
Visual Thinking for Information Design
E-Book
03/2021
2nd Edition
Morgan Kaufmann
€48.99
Available for download
Previous edition

Book
04/2008
Morgan Kaufmann
€49.51
Shipment within 15-20 days
Person
Colin Ware is the world's leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.
Content
1. Visual queries
2. What we can easily see
3. Structuring two-dimensional space 2.5d
4. Color
5. Getting the information: visual space and time
6. Visual objects, words, and meaning
7. Visual and verbal narrative
8. Creative meta seeing
9. The dance of meaning
10. Communicating ideas by means of images
2. What we can easily see
3. Structuring two-dimensional space 2.5d
4. Color
5. Getting the information: visual space and time
6. Visual objects, words, and meaning
7. Visual and verbal narrative
8. Creative meta seeing
9. The dance of meaning
10. Communicating ideas by means of images