
Economics for Business
McGraw-Hill Inc.,US (Publisher)
5th Edition
Published on 16. March 2016
Book
Paperback/Softback
560 pages
978-0-07-717528-3 (ISBN)
Description
Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.
More details
Edition
5th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 280 mm
Width: 195 mm
Thickness: 18 mm
Weight
877 gr
ISBN-13
978-0-07-717528-3 (9780077175283)
Schweitzer Classification
Other editions
Additional editions

David Begg | Damian Ward
EBOOK: Economics for Business
E-Book
03/2016
1st Edition
McGraw-Hill Education
€41.99
Available for download
Persons
David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.
Content
Section 1: Introduction
Chapter 1: Economics for Business
Section 2: Understanding markets
Chapter 2: Consumers in the marketplace
Chapter 3: Firms in the marketplace
Chapter 4: Markets in action
Section 3: Competition and profitability
Chapter 5: Market structure and firm performance
Chapter 6: Strategic rivalry
Chapter 7: Growth strategies
Chapter 8: Governing business
Section 4: Domestic macroeconomics
Chapter 9: Introduction to the macroeconomy
Chapter 10: Measuring macroeconomic variables and policy issues
Chapter 11: Expenditure and fiscal policy
Chapter 12: Money, banking and interest
Chapter 13: Inflation, output and economic policy
Chapter 14: Supply-side policies and economic growth
Section 5: Global economics
Chapter 15: Exchange rates and the balance of payments
Chapter 16: Globalization
Chapter 1: Economics for Business
Section 2: Understanding markets
Chapter 2: Consumers in the marketplace
Chapter 3: Firms in the marketplace
Chapter 4: Markets in action
Section 3: Competition and profitability
Chapter 5: Market structure and firm performance
Chapter 6: Strategic rivalry
Chapter 7: Growth strategies
Chapter 8: Governing business
Section 4: Domestic macroeconomics
Chapter 9: Introduction to the macroeconomy
Chapter 10: Measuring macroeconomic variables and policy issues
Chapter 11: Expenditure and fiscal policy
Chapter 12: Money, banking and interest
Chapter 13: Inflation, output and economic policy
Chapter 14: Supply-side policies and economic growth
Section 5: Global economics
Chapter 15: Exchange rates and the balance of payments
Chapter 16: Globalization