
Cognitive Choice Modeling
MIT Press
Published on 9. March 2021
Book
Hardback
288 pages
978-0-262-04496-7 (ISBN)
Description
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
More details
Language
English
Place of publication
Cambridge (Massachusetts)
United States
Publishing group
MIT Press Ltd
Illustrations
47
Dimensions
Height: 228 mm
Width: 160 mm
Thickness: 22 mm
Weight
543 gr
ISBN-13
978-0-262-04496-7 (9780262044967)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Zheng Joyce Wang | Jerome R. Busemeyer
Cognitive Choice Modeling
E-Book
03/2021
MIT Press
€63.49
Available for download
Persons
Zheng Joyce Wang and Jerome R. Busemeyer
Content
Preface ix
Acknowledgments xiii
1 Introduction 1
2 Utility Theory 15
3 Random Utility Models 45
4 Statistical Methods 69
5 Multidimensional Signal Detection Theory 95
6 Sequential Sampling Models 121
7 Decision Field Theory 149
8 New Dynamic Preference Models 185
9 Experience-Based Choice 203
10 Decision Neuroscience of Choice 221
11 Quantum Choice Models 235
12 Future Directions 251
Notes 257
References 259
Index 283
Acknowledgments xiii
1 Introduction 1
2 Utility Theory 15
3 Random Utility Models 45
4 Statistical Methods 69
5 Multidimensional Signal Detection Theory 95
6 Sequential Sampling Models 121
7 Decision Field Theory 149
8 New Dynamic Preference Models 185
9 Experience-Based Choice 203
10 Decision Neuroscience of Choice 221
11 Quantum Choice Models 235
12 Future Directions 251
Notes 257
References 259
Index 283