
Digital Creativity
Techniques for Digital Media and the Internet
Bruce Wands(Author)
Wiley (Publisher)
1st Edition
Published on 10. July 2001
Book
Paperback/Softback
352 pages
978-0-471-39057-2 (ISBN)
Description
Master the technical skills, creative techniques, and principles of digital design
At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.
Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation.
This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design.
* Special features include:
* Interviews with successful digital designers
* Hundreds of illustrations
* End-of-chapter learning exercises
* An information-packed companion Web site
* Coverage of software/hardware issues
At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.
Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation.
This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design.
* Special features include:
* Interviews with successful digital designers
* Hundreds of illustrations
* End-of-chapter learning exercises
* An information-packed companion Web site
* Coverage of software/hardware issues
Reviews / Votes
"...good advice...overall this is a good overview of media technology for graphic designers..." (Computer Bulletin, September 2002)More details
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Illustrations
Charts: 34 B&W, 4 Color; Photos: 38 B&W, 23 Color; Drawings: 70 B&W, 40 Color; Screen captures: 52 B&W, 18 Color; Graphs: 4 B&W, 0 Color
Dimensions
Height: 23 cm
Width: 19 cm
Thickness: 1.8 cm
Weight
682 gr
ISBN-13
978-0-471-39057-2 (9780471390572)
Schweitzer Classification
Content
Preface.
Acknowledgments.
The History of Digital Media.
The Basics of Digital Media.
Creativity.
The Production Pipleline.
Design and Typography.
Web Design and Production.
Digital Photography.
Video Production.
Audio.
2D Animation: Traditional into Digital.
3D Animation.
Professional Issues.
About the Author.
Index.
Acknowledgments.
The History of Digital Media.
The Basics of Digital Media.
Creativity.
The Production Pipleline.
Design and Typography.
Web Design and Production.
Digital Photography.
Video Production.
Audio.
2D Animation: Traditional into Digital.
3D Animation.
Professional Issues.
About the Author.
Index.