Retail Strategy
Planning and Control
Published on 4. May 2000
Book
Hardback
448 pages
978-0-333-75234-0 (ISBN)
Description
This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, the work is aimed at undergraduates and postgraduates of retailing.
More details
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 252 mm
Width: 192 mm
Weight
977 gr
ISBN-13
978-0-333-75234-0 (9780333752340)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
05/2000
Palgrave Macmillan
€58.84
Article exhausted; check different version
Additional editions
Book
05/2000
Palgrave Macmillan
€58.84
Article exhausted; check different version
Persons
Content
The environment of retail strategy; background to strategy - a review of recent and current approaches; operational management and strategy; performance evaluation - appraising strategic investment alternatives and developing operating budgets; performance management - planning and control; planning and control - financial and marketing perspectives; developing merchandise strategy; implementing and monitoring merchandise strategy; developing customer service strategy; implementing and monitoring customer service strategy; retail format and trading environment strategy decisions; implementing format and environment strategy; developing customer communications strategy; implementing customer communications strategy; human resource development; managing the supply chain; managing information in the retail value chai; retail strategy case studies - Freedom Furniture - deciding upon a future direction, Freedom Furniture - merchandise range review and decisions, Freedom Furniture - customer service decisions, Freedom makes an acquisition.