Winning By Design
Technology, Product Design and International Competitiveness
Published on 30. July 1992
Book
Paperback/Softback
304 pages
978-0-631-18511-6 (ISBN)
Description
A comprehensive guide to design management and product development
A winning design plays a key role in the success of a product and its profitability. Winning by Design is a book based on the research of 100 companies around the globe. It shows examples of good design through illustrations, while offering guidance on design management and product development. It serves as an in-depth textbook for those studying or working in management, design, and marketing. Design's impact on innovation and competitiveness are explored, as is the merging of good design and manufacturing.
A winning design plays a key role in the success of a product and its profitability. Winning by Design is a book based on the research of 100 companies around the globe. It shows examples of good design through illustrations, while offering guidance on design management and product development. It serves as an in-depth textbook for those studying or working in management, design, and marketing. Design's impact on innovation and competitiveness are explored, as is the merging of good design and manufacturing.
More details
Language
English
Place of publication
Hoboken
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 155 mm
Thickness: 18 mm
Weight
454 gr
ISBN-13
978-0-631-18511-6 (9780631185116)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Perspectives on design and innovation; design, innovation and competitiveness; innovation, design and corporate strategy; human resources for design; organizing design and innovation; designing for the market; from design brief to manufactured product; issues in design and innovation.