Tune In
How to make smarter decisions in a noisy world
Published on 26. March 2024
Book
Paperback/Softback
440 pages
978-0-85719-995-9 (ISBN)
Description
Winner of the 2025 Independent Press Award (Business Motivation)
Winner of the 2024 International Book Award (Self Help)
Winner of the American Festival Award (Best New Non-Fiction)
"Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChair, Ogilvy
"A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author
"A game-changer that leaves you wanting to do better - and be better." - Sebastian Coe, President World Athletics
"A great reference for any business." - Victoria Degtar, TIME Magazine
"Well-crafted." - Irish Times
"A Powerful Gem." - GLAMOUR Magazine
"The only book on decision-making you'll ever need." - Dario Krpan, London School of Economics
"A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe
Your decisions matter. Yet in today's noisy world of distraction and disinformation, we tune out. We hear less than ever and rush to misjudgement.
Despite popular opinion, the most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.
Now that can change. TUNE IN stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters. In this modern masterclass, award-winning Nuala Walsh offers you an insurance policy against misjudgement.
Armed with a PERIMETERS framework and dozens of strategies, you'll discover the 10 traps that bind our reasoning, illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.
By tuning in to the right voices...
- You'll hear what others don't, gaining instant advantage;
- You'll make sense of past mistakes and prevent future ones;
- You'll stand out not lose out - and help to build a better world.
It's time to Tune In.
Winner of the 2024 International Book Award (Self Help)
Winner of the American Festival Award (Best New Non-Fiction)
"Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChair, Ogilvy
"A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author
"A game-changer that leaves you wanting to do better - and be better." - Sebastian Coe, President World Athletics
"A great reference for any business." - Victoria Degtar, TIME Magazine
"Well-crafted." - Irish Times
"A Powerful Gem." - GLAMOUR Magazine
"The only book on decision-making you'll ever need." - Dario Krpan, London School of Economics
"A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe
Your decisions matter. Yet in today's noisy world of distraction and disinformation, we tune out. We hear less than ever and rush to misjudgement.
Despite popular opinion, the most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.
Now that can change. TUNE IN stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters. In this modern masterclass, award-winning Nuala Walsh offers you an insurance policy against misjudgement.
Armed with a PERIMETERS framework and dozens of strategies, you'll discover the 10 traps that bind our reasoning, illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.
By tuning in to the right voices...
- You'll hear what others don't, gaining instant advantage;
- You'll make sense of past mistakes and prevent future ones;
- You'll stand out not lose out - and help to build a better world.
It's time to Tune In.
Reviews / Votes
A sensational book - put down your mobile phone and read this instead. -- Rory Sutherland, Vice Chairman, Ogilvy. The only book on decision-making you'll ever need. -- Dr Dario Krpan, Associate Professor, London School of Economics. A winning template for high performers. -- Paul McGinley, Ryder Cup Captain. Thought-provoking - a must read for anyone seeking to enhance their judgment." -- Robert Cialdini, New York Times bestselling author of Influence. A rare combination of information and entertainment. -- Debbie Hewitt MBE, Chair of The Football Association The core idea of deaf spots merits a lot more attention.. a game-changer that leaves you wanting to do better, and be better. - -- Lord Sebastian Coe, President World Athletics.More details
Language
English
Place of publication
Petersfield
United Kingdom
Target group
Interest Age: From 18 years
Product notice
Paperback (UK-trade)
Dimensions
Height: 213 mm
Width: 134 mm
Thickness: 39 mm
Weight
450 gr
ISBN-13
978-0-85719-995-9 (9780857199959)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Nuala Walsh is an award-winning non-executive director, behavioral scientist, TEDx speaker and author. Named among the 100 Most Influential Women in Finance, she spent three decades in investment management at Blackrock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer. Today, as CEO at MindEquity and a Founding Director of the Global Association of Behavioral Scientists, she advises on behavior change, culture and reputation. Holding multiple appointments industrywide, she is Non-executive director at British & Irish Lions, President of Harvard Club of Ireland, Chair of the Innocence Project London, Council Member at The Football Association, Advisor at World Athletics and former Vice-chair at UN Women UK. Published in Forbes, Inc, Psychology Today and the Harvard Business Review, her insights feature in the Financial Times, Fox Business and BBC. She holds first-class master's degrees in Behavioral Science and Business Studies alongside a degree in philosophy, and is a visiting lecturer at INSEAD and the London School of Economics.