Customer-Driven Strategy
Winning Through Operational Excellence
1st Edition
Published on 1. September 1992
Book
Hardback
XVIII, 286 pages
978-0-471-13217-2 (ISBN)
Description
This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.
More details
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 23.9 cm
Width: 16.4 cm
Thickness: 24 mm
Weight
595 gr
ISBN-13
978-0-471-13217-2 (9780471132172)
Schweitzer Classification
Content
Is Your Company at Risk?
Strategic Planning--What, Why, Where, and Who.
Breaking the Rules: Zero Trade-Offs.
Customers--The Reason for Being.
People--The Heart.
New Products--The Lifeblood.
Continuous Improvement--The Conscience.
Tactical Planning and Control--The Central Nervous System.
Facilities and Equipment--The Muscle and Bone, Part I. Supply Chain--The Muscle and Bone, Part II.
Measurements--The Vital Signs.
Customer-Driven Strategy--The Brain.
Appendices.
Notes.
Index.
Strategic Planning--What, Why, Where, and Who.
Breaking the Rules: Zero Trade-Offs.
Customers--The Reason for Being.
People--The Heart.
New Products--The Lifeblood.
Continuous Improvement--The Conscience.
Tactical Planning and Control--The Central Nervous System.
Facilities and Equipment--The Muscle and Bone, Part I. Supply Chain--The Muscle and Bone, Part II.
Measurements--The Vital Signs.
Customer-Driven Strategy--The Brain.
Appendices.
Notes.
Index.