Marketing Strategy
A Decision-Focused Approach
4th Edition
Published on 1. January 2003
Book
Hardback
365 pages
978-0-07-246671-3 (ISBN)
More details
Edition
4th ed.
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
ISBN-13
978-0-07-246671-3 (9780072466713)
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Schweitzer Classification