
Employee Engagement and Communication Research
Measurement, Strategy and Action
Susan Walker(Author)
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. November 2012
Book
Paperback/Softback
256 pages
978-0-7494-6682-4 (ISBN)
Description
There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company,
Employee Engagement and Communication
Research
covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility,
Employee Engagement and Communication Research
is your essential guide covering all the tools, strategy and actions to make your project a success.
Reviews / Votes
"Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action"More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 14 mm
Weight
395 gr
ISBN-13
978-0-7494-6682-4 (9780749466824)
Schweitzer Classification
Other editions
Additional editions

E-Book
11/2012
1st Edition
Kogan Page Ltd
€48.99
Available for download
Person
Author
Susan Walker, a leading figure in engagement and communication measurement, directed blue chip and public sector organisation surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now runs her own business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognised by Fellowship of the Institute of Internal Communication (IoIC) and she is an Accredited Business Communicator (IABC).
Content
-
- Chapter - 00: Introduction;
- Section - ONE: Measurement;
-
- Chapter - 01: Defining your objectives;
- Chapter - 02: Involving and communicating with employees;
- Chapter - 03: Data or discussion?;
- Chapter - 04: Qualitative techniques and methods;
- Chapter - 05: Lies, damned lies and statistics;
- Chapter - 06: Questionnaire development and design;
- Chapter - 07: Maximizing response rates;
- Section - TWO: Strategy;
-
- Chapter - 08: Burning issues for your research to cover;
- Chapter - 09: Emerging issues;
- Chapter - 10: Understanding, interpreting and getting the most from your data;
- Chapter - 11: Turning the results into the organizational story;
- Chapter - 12: An international perspective;
- Chapter - 13: Making the business case;
- Section - THREE: Implementation;
-
- Chapter - 14: Lights. Sound. Action!;
- Chapter - 15: The six key stages;
- Chapter - 16: Putting the action plan in place;
- Chapter - 17: Who is responsible for taking action?;
- Chapter - 18: Translating action points into action implementation;
- Chapter - 19: Keeping the research alive and well;
- Chapter - 20: What does the future hold?