Creating New Clients
Marketing and Selling Professional Services
Published on 3. September 1998
Book
Hardback
208 pages
978-0-304-70425-5 (ISBN)
Description
A manual which aims to teach managers how to get the best results when dealing with potential new clients.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 244 mm
Width: 169 mm
Weight
490 gr
ISBN-13
978-0-304-70425-5 (9780304704255)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Identifying potential clients; selling - the art of persuasion; the decision making process; the professional's fear of failure.